Xeto

Every day in the U.S., over 0 small businesses crash before their first year.

Xeto builds the critical systems small businesses need to launch right and grow without breaking — turnkey services and 1-on-1 coaching, every step of the way.

Get the free guide →

Free PDF: The Top 5 Mistakes New Business Owners Make

Send me the free guide

The Top 5 Mistakes New Business Owners Make

We respect your inbox. Unsubscribe anytime.

Starting a business shouldn't feel like guessing.

One mistake can cost you everything you've built

Missed filings, uninsured liabilities, the wrong structure — most owners don't see the problem until it's too late.

Agencies want $10K to 'build your brand' — then leave you in the dark

You get a fancy website and a few logins. The moment something breaks, you're back on their clock.

DIY costs more than you think

Every wrong setup means redoing it later. Hours of YouTube tutorials, dozens of platforms, and no idea if you're compliant.

Xeto is the partner most small business owners wish they'd had on day one.

12
Years
in small business

I'm Matthew — and after 12 years of working with small business and earning an associate's degree in the field, I built Xeto to keep new owners from making the mistakes that cause over 600 businesses to crash every day.

Every client works directly with me. No account managers. No outsourced teams. No templates. We map out exactly what your business needs — legally, operationally, digitally — and we build it together, in the right order, with systems that grow with you.

Done-for-you, done right

Turnkey systems built specifically for your business. No agency runaround.

Built to last

Legal, compliant, and scalable from day one.

From idea to launch in4steps.

No guesswork, no surprises. Here's exactly what working with Xeto looks like.

  1. 01

    Discovery Call

    15 minutes, free

    We hop on a quick call to understand where you are, where you want to go, and what's standing in the way. No pitch — just gathering information.

  2. 02

    Custom Roadmap

    within 48 hours

    You get a clear, written plan covering exactly which package fits and every system we'll set up — legal, digital, operational — in the order they need to happen. Approve it and we're off.

  3. 03

    Build

    1–8 weeks

    I handle the heavy lifting: filings, formations, websites, CRM, payments, automations. Most packages wrap in 1–3 weeks. Blast Off — with filming and a 30-day ad campaign — runs closer to 8. You get progress updates throughout, and we meet as often as needed.

  4. 04

    Launch & Handoff

    You get the keys. Full walkthrough of every system, all logins, and a recorded session you can refer back to. Want ongoing support? Add Autopilot. Don't? You're set up to fly on your own.

Xeto vs. the alternatives.

Here's how we stack up against the options most owners consider.

Recommended

Xeto

Cost
Honest, package-based
Time to launch
1–8 weeks (based on package)
Who you talk to
Matthew, every time
What you get
Turnkey systems built around your business
After launch
Optional Autopilot retainer
Compliance & legal
Built in from day one

DIY

Cost
"Cheap" — until you redo it
Time to launch
Months of trial & error
Who you talk to
Yourself
What you get
A pile of disconnected tools
After launch
Hope nothing breaks
Compliance & legal
You guess

Agencies

Cost
$10K+ for templates
Time to launch
4–8 weeks
Who you talk to
Account manager #4
What you get
A pretty site, no strategy
After launch
Hourly support fees
Compliance & legal
Often skipped

Choose your launch path.

From legal setup to full digital infrastructure — pick the stage that fits where you are.

Pre-Flight Check

Starting at $800

Get your business legally launched. LLC filing, EIN, business banking, accounting setup, and everything you need to operate compliantly.

Fire the Boosters

Starting at $1,500

Get online. Domain, hosting, business email, and a 5-page custom website built around your offer.

Most Popular

Start the Countdown

Starting at $3,000

Everything in Fire the Boosters, plus a CRM, payment processing, lead capture forms, and 3 automations to handle leads while you sleep.

Blast Off

Starting at $12,000 (local)

The full launch experience. Everything above, plus 15 minutes of professionally filmed advertising content and a 30-day Facebook ad campaign.

Not sure which fits? Book a free 15-minute strategy call and we'll figure it out together.

Book a free 15-min call →

Ready to launch?

Book a free 15-minute strategy call. No pressure, no pitch — just a real conversation about where you are and what you need.

Pick a time →
Calendar loading…

Common questions.

The story behind Xeto.

In case you missed it, my name is Matthew.

I was born in Florida and have called the Atlanta area home for nearly 20 years. I'm a singer in a band, I love movies and music, tattoos, the outdoors and most importantly my big Italian family.

Xeto is named after my grandfather, Peter Zito (zee·tow) — an accomplished pharmacist, hunter, and the owner of an outfitting warehouse. He was also the grandson of an Italian immigrant who came to America with nothing and built a life on hard work, integrity, and showing up for the people around him.

Those values shaped the man my grandfather was, and shaped the way I work today. Naming the company Xeto was a way to remind myself that every business I help launch is built the same way he built his life: properly, deliberately, and to last.

Matthew, founder of Xeto

Your launch starts with one conversation.

Whether you're prepping for liftoff or already in flight — let's talk about what your business needs to break through the next barrier.

Book a free 15-min call →